When it comes to a supplier website, killer product pages are one of the most important tools in your sales and marketing toolboxes, right alongside your website search function and “marketing tools” section. When you have strong product pages that are easy to navigate, easy to share, and (as we’ll see in a moment) really pretty, you stand out from the masses, increase your SEO, and encourage higher conversion rates.

So, what goes into first-class product pages? We have the top four features you must include in order to stand head and shoulders above your competition.

Thoughtful Product Detail Hierarchy

When deciding if a product is the right purchase, there are specific details customers will always look for first: pricing, imprint methods, sizes, MOQ, etc. The other details are just as important, but not needed upfront. Carefully structuring the hierarchy of information on your product pages with distributors in mind allows you to make it simple for your costumes to quickly find exactly what they need.

UPLEVEL YOUR WEBSITE: Gather a small focus group of your customers and collect their input on the information they use most often.

High-Resolution Product Photos

Provide your customers with clear product images from multiple angles and include lifestyle photos to show the product “in the wild” of real life. Impressive product photography not only grabs customers’ attention but also ensures your products are shared far and wide on social media and used as hero images in product presentations.

UPLEVEL YOUR WEBSITE: Give them a quick and easy way to download high-resolution images.

Social Proof/Testimonials

Nothing increases customer confidence in their buying decision like reviews and independent ratings. Testimonials build trust in your products and brands, and they can even lead to a sense of urgency by creating a bit of FOMO. Find a way to work social proof into your product and see your number of conversions climb.

UPLEVEL YOUR WEBSITE: Consider video testimonials! Whether it’s a distributor or an end buyer, a rave review on video will have a big impact.

Easily Shareable Information

This is a big one. Product sell sheets do what they say on the box – they help sell products. Providing customers with an easy way to share clear, concise, accurate information that highlights key selling points will close more deals. Period.

UPLEVEL YOUR WEBSITE: Keeping sell sheets up-to-date and accurate can be a massive headache. Use the ZOOMstudio One-Click API to allow visitors to instantly generate an accurate and customizable sell sheet with a single click.

Set yourself apart from the competition and ensure your products get the attention they deserve. Create standout product pages and take your business to the next level. Incorporating ZOOMstudio into your product pages with our innovative API features will help you improve conversion rates, increase customer satisfaction, and boost your brand reputation. 

At ZOOMcatalog, we have the tools and expertise to help you create a standout product page that drives conversions and boosts customer satisfaction. If you’re ready to take your business to the next level, contact us today and learn how our innovative API features can help you succeed.