Whether it’s pricing, shipping, accessibility, or service Goldstar guarantees to keep it simple, and their digital tools power that promise. Goldstar’s digital transformation impacts everything from their supply chain to their staffing and even their day-to-day workflow, and they gave us all of the details in this Going Digital case study.

Goldstar stands out as one of the leading manufacturers and suppliers of customized writing instruments, drinkware, and bags.

Click here to explore Goldstar’s catalogs.

RJ Hagel is their manager of global marketing. He started out as their first marketing manager, and over the course of 8 years, grew his position and the company into new areas, and now RJ and Goldstar have got their sights set on digital. 

Watch the full interview here or check out the video highlights in the article below. 

Every company should be going digital at this point, RJ said during his interview. Starting with internal communications and connecting with remote team members all the way to the new evolution of trade shows and their eventual hybrid transformation – digital is a key player in all of those areas.

The promotional products industry is built around physical products, but our digital world and our physical one aren’t working in opposition. On the contrary, the two can work together and digital catalogs can enhance the physical experience.

The pandemic has caused Goldstar to rethink their catalog strategy. Now, RJ is asking, “How are people using catalogs? What’s the purpose of them?” And most importantly, “How do we deliver that experience digitally?” 

The most immediate answer is design: when you’re looking at a catalog on a screen instead of in print, 8 or 9 point fonts aren’t ideal any longer. Additionally, digital catalogs open up so many possibilities when hyperlinks enter into the equation. RJ breaks down more of their strategy in the following highlight.

Breakout catalogs are a significant part of Goldstar’s strategy. They’ve been in business for close to 50 years, and for most of that they’ve been known for pens, but in the last few years they’ve branched out to new categories.

“Instead of scaring them away with how much [product] you have, break it down and give them a more focused approach to your products.”

Learn how Goldstar uses breakout catalogs to highlight their unique product lines.

All of this plays into Goldstar’s overarching goal: keep it simple. 

“People want to do business with companies that make it easy. Just look at Amazon.”

So how did the idea of keeping it simple become the underlying Goldstar promise?

As the industry evolves and more companies make the switch to digital, what’s Goldstar’s advice? 

What’s next for Goldstar? Leveraging and growing what they’ve already committed to. RJ and his team are working on building a structure and making sure it’s as easy as possible to find and share their product information. 

They’re also looking into motion graphics and other multimedia that can be used to enhance the digital catalog experience. 

And of course, they’re looking at ways to optimize their customer experience and making sure that working with Goldstar is, above all else, simple. 

Learn more about Goldstar: goldstarpens.com

View Goldstar’s Catalogs: https://www.zoomcatalog.com/search#Goldstar?sp&