2021 Promotional Products Marketing Calendar

January 5, 2021
|In Marketing Calendars, Guides
|By ZOOMcatalog

It’s a new year, a fresh start, and a chance to get ahead of the curve. Drive revenue and increase sales by taking advantage of the events listed below. 

Pro tip: promote these events two to three months prior to the start date to give your customers ample time to prepare.

Need a friendly reminder to keep your marketing and sales on track? Sign up for Trends by ZOOMcatalog. We’ll remind you exactly what to promote and when each month. We make sure you don’t miss any of these opportunities to sell more promotional products.

BONUS: Scroll to the bottom to get a printable version of the calendar.

JANUARY

  • New Products
  • Resolutions & Goals 
  • College Football Playoff
  • New Year – 1st 
  • Martin Luther King, Jr. Day – 18th

MARCH

  • March Madness
  • Employee Appreciation Day – 5th
  • St. Patrick’s Day – 17th

MAY 

  • Cinco de Mayo – 5th
  • Nurses’ Day – 6th
  • Mother’s Day – 9th
  • Memorial Day – 31st

JULY

  • Summer Essentials 
  • Independence Day – 4th
  • 2020 Summer Olympics – 23rd

SEPTEMBER

  • Back To School 
  • College & NFL Football 
  • Tailgate Essentials 
  • Labor Day – 6th
  • September 11th
  • Yom Kippur – 15th

NOVEMBER

  • Holiday Gifting 
  • Veteran’s Day – 11th
  • Thanksgiving – 25th
  • Black Friday – 26th
  • Small Business Saturday – 27th
  • Hanukkah begins – 28th
  • Cyber Monday – 29th

FEBRUARY

  • Black History Month 
  • Super Bowl – 7th
  • Valentines Day – 14th
  • President’s Day – 15th
  • Mardi Gras  – 16th

APRIL

  • Spring Essentials
  • MLB Opening Day – 1st
  • Easter – 4th
  • The Masters (First Golf Major) – 5th
  • Patriots’ Day – 19th
  • Tax Day – 15th
  • Earth Day – 22nd
  • Kentucky Derby – 30th

JUNE

  • Summer Essentials 
  • Pride month
  • Safety Awareness Month
  • Juneteenth – 19th
  • Father’s Day – 20th

AUGUST

  • 2020 Summer Olympics (Ends) – 8th
  • Tailgate Essentials 
  • Back To School
  • NFL Football Season Begins
  • College Football Season Begins

OCTOBER

  • Breast Cancer Awareness Month 
  • Columbus Day/Indigenous Peoples Day – 11th
  • Halloween – 31st

DECEMBER

  • Corporate Gifting
  • Holiday Gifting
  • Year-in-Review
  • Trade Show Preparation
  • Hanukkah Ends – 6th
  • Christmas – 25th
  • Kwanzaa – 26th
Download the Calendar