2023 Promotional Products Marketing Calendar

January 24, 2023
|In Marketing Calendars, Supplier Resources, Distributor Resources
|By ZOOMcatalog

With the new year upon us, it’s the perfect time to reevaluate our calendars and get ahead of the marketing curve. Planning campaigns around the events and themes below will help you drive revenue and increase both sales and engagement.

PRO TIP: Promote early and promote often. Schedule your campaigns two to three months prior to the start of these events to give your customers ample time to prepare, and then promote them again when the days roll around to take advantage of those sweet, sweet social engagements.

Need a friendly reminder to keep your marketing and sales on track? Sign up for Trends by ZOOMcatalog. We’ll remind you exactly what to promote and when each month. We make sure you don’t miss any of these opportunities to sell more promotional products.

JANUARY

  • New Products
  • Resolutions  & Goals
  • College Football Playoff Season
  • New Year – 1st
  • Martin Luther King, Jr. Day – 16th

FEBRUARY

  • Black History Month
  • Super Bowl – 12th
  • Valentines Day – 14th
  • President’s Day – 20th

MARCH

  • Employee Appreciation Day – 3th
  • St. Patrick’s Day – 17th
  • Mardi Gras – 21st
  • Ramadan – 22n
  • MLB Opening Day – 30th

APRIL

  • Spring Essentials
  • The Masters – 1st
  • Tax Day – 15th
  • Easter – 9th
  • Patriots’ Day – 17th
  • Earth Day – 22nd
  • Take Your Child to Work Day – 27th

MAY

  • Cinco de Mayo – 5th
  • Nurses’ Day – 6th
  • Kentucky Derby – 3-7th
  • Mother’s Day – 14th
  • Memorial Day – 29th

JUNE

  • Summer Essentials
  • Pride Month
  • Safety Awareness Month
  • Juneteenth – 19th 
  • Father’s Day – 18th

JULY

  • Summer Essentials
  • Independence Day – 4th

AUGUST

  • Tailgate Essentials
  • Back to School
  • NFL Football Season Begins
  • College Football Season Begins

SEPTEMBER

  • Back to School
  • College & NFL Football
  • Tailgate Essentials
  • College Colors Day – 1st
  • Labor Day – 4th
  • September 11th

OCTOBER

  • Breast Cancer Awareness Month
  • National Coffee Day – 1st
  • Yom Kippur – 4-5th
  • Indigenous Peoples Day – 9th
  • Halloween – 31st

NOVEMBER

  • Holiday Gifting
  • Veterans Day – 11th
  • Thanksgiving – 23rd
  • Black Friday – 24th
  • Small Business Saturday – 25th
  • Cyber Monday – 27th

DECEMBER

  • Corporate Giving
  • Holiday Giving
  • Year-in-Review
  • Trade Show Preparation
  • Hanukkah – 7-15th
  • Christmas – 25th
  • Kwanzaa – 26