5 Ways to Use 1 Custom Digital Catalog to Increase Your Engagement

The world of promotional products moves pretty fast. If you’re going to keep up, you need to be quick, nimble, and most importantly efficient. The more efficient your marketing campaigns, the more cost-effective you’re going to be. The more cost-effective you are, the better your ROI. And when you’re returns are good, it’s time to party.  

With ZOOMcatalog, distributors are able to customize supplier catalogs with their logo and contact info. Here are five ways a single custom catalog can be used to increase engagement and crush sales goals.

• Social Media: Create engaging, visually appealing social content by snipping product photography from your catalogs and sharing them with your networks. Include links to your catalog or flyer for easy shopping and hashtags to reach a wider audience.

• Emails: A new catalog is a perfect excuse to send an email blast. Use your social media strategy – links to your catalog and plenty of impressive images – but expand your written copy. Top it off with a tantalizing subject line and you’re good to go!

• Blog Posts: Create blog posts around upcoming seasonal trends or holiday events and then embed your catalog directly into the post. This way your customers won’t have to navigate away from your post to see your products, and the longer they spend on a page, the more likely they are to make a purchase.

• On Your Website: Riffing on the idea of keeping customers engaged on your blog, when you link your catalog on your main company website, you improve their user experience by keeping them engaged in your online ecosystem. Keeping them on your website longer reduces your bounce rates, which equals more prospects and more sales.

• In Email Signatures: Email signatures are the perfect opportunity to provide your contacts with additional information. Customers already use them to find your contact info. Including a link to your catalog in your email signature turns every communication into a chance to promote your products. This will help you reach a wider audience, increase awareness, and drive traffic to your catalog.  

With just one custom catalog, you can attract leads, generate interest, and create a personalized experience for your customers, and all that effort can be repurposed to take your sales and marketing efforts even further. 

If you’re looking for help implementing these strategies or creating a custom catalog to take your marketing campaigns to the next level, don’t hesitate to contact us. Our team of experts can guide you through the process and help you achieve your goals efficiently and cost-effectively.

Let’s work together to crush your sales and marketing goals and celebrate your success.