Beyond the Full-Line Catalog

In recent years, major brands have discontinued their massive print catalogs that were historically valued for their “thud effect” in favor…

How To Steal Amazon’s Print Catalog Strategy

What do you do when the largest eCommerce company in the world starts to step on the toes of your promotional products business? The answer…

Digital vs Print Catalog Design: 7 Things to Consider

Catalogs are a key piece of any promotional product supplier’s marketing arsenal, but the way they’re designed and deployed is evolving.…

4 Product Photos That Will Make Your Next Catalog Sell More

A great photo can tell an entire story. Sometimes these photos even have the ability to stop people in their tracks and completely steal…

Case Study: Digital Distribution of a PPE Catalog

High Caliber Line launched a new ZOOMcatalog, filled with PPE products. Upon launch, hundreds of distributors customized it as their own…

Industry Spotlight: The Promotional Products Industry before, during, and—eventually after—the Coronavirus.

The last few months have been quite different. We’ve all been inside, trying to maintain normalcy and routine, while we continue to push…

What you can learn from the 370% increase in demand for puzzles

When was the last time you conquered a 1,000 piece puzzle? To some, that's a measly warmup. For others, it's a feat worthy of a wall…

A Catalog for the Community – by Jamie Fritz

Jamie Fritz, a designer and former Promotional Product distributor, put together a catalog and was offering it to distributors that were…

COVID-19: Flyer Collections and Kit Ideas

Here are some popular product collections, themes and kits that distributors are looking for on ZOOMcatalog right now.

How The Coronavirus Will Shape Buyer Behavior – 3 Predictions

Let’s take a step back and look at how the coronavirus will influence businesses and consumers.

How Dunkin’ Donuts, MAGA Hats, and Marathon Runners Are Driving Promotional Product Sales

I trained for over a year, fought through injuries, and suffered for 4 hours to finish my first marathon. What am I looking for after I…

Introducing Trends by ZOOMcatalog

Each month we’re going to make sure you have all the best industry information to keep your team up to date, and your bottom line……