New year, new marketing plan. Q4 has been ramping up and business has been wild. Don’t lose the momentum. Be ready to keep the conversations going into 2022. Take note of these important events and get them into your calendar now. 

• New Products: While many suppliers are coming out with new products at all times of the year, this is a great time to ask your clients what they are looking for in the New Year. 
• Resolutions & Goals: Healthy lifestyle, financial planning, maybe this is the year you can expand your business or take that dream vacation. Well-themed products can really help encourage employees and team members to stay on track
• College Football Playoffs: Office parties, gatherings with friends, the options are endless. From reusable cups to high end coolers there is so much potential with this time of year. 
• New Year – 1st : Celebrate with your friends and families but don’t forget to thank your clients. A well timed “New Year’s Gift” is always appreciated in the lull after the holidays.
• Martin Luther King, Jr. Day – 17th: Many communities use the holiday as a time to improve their community. Reach out to see what kinds of projects are happening in your community and how you can help. 

Make sure you’re up to date on the newest products, lines, and releases. ZOOMcatalog has a tab for all the latest, most recent catalogs from top suppliers. Visit here to see the industry’s most up-to-date list of digital catalogs anywhere.

Like the change of the seasons or the rising of the tides, the sudden explosion of interest in althleisure and workout accessories in January is unavoidable. Hit has an excellent selection of exercise essentials like the ones below, but don’t forget the water bottles and the post-workout towels. 

For our money, though, the one item that is an absolute must when it comes to exercise equipment – tunes, and Beacon has you covered.

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A brand new year calls for fresh planners, journals, and of course, calendars to help us all get our lives in order. 

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The one thing we’re all going to need to face 2022 head-on: coffee. No matter how you get your beans, make sure you stock up because it’s going to be a big year full of potential. Stay awake for it!

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That’s All for This Month

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