Plan Ahead: June 2021 Marketing Opportunities

Get a jump on June by planning your marketing efforts well in advance. These events are huge selling opportunities, and they’re right around the corner. Start promoting them now to ensure your customers have time to explore the options and place their orders. 

  • Summer Essentials
  • Pride month
  • Safety Awareness Month
  • Juneteenth – 19th
  • Father’s Day – 20th

By the time June rolls around, everyone’s going to be itching to get outdoors. Anything that helps us stretch our legs and explore the outside world will be a big hit. Think light jackets, bags, water bottles, and picnic gear.

Continue the light and airy motifs of May and keep the celebration going with Pride. (Remember, just like Black History Month, it’s important to approach marketing campaigns focused on Pride with honesty and authenticity.)

Juneteenth came into wider national attention last year, and in 2021, we have the opportunity to give it the attention it deserves. Even if you’re not creating promotions specifically for the holiday, you can craft messages that honor the struggles of the past while keeping your eyes on the future. 

Finally, don’t forget the dads! Their jokes might make you groan, but they still deserve to be celebrated, and Father’s Day is June 20th. The Dad Hat is still in style in a big way, but dads aren’t only defined by their headwear. They also play golf, cook on the grill, camp, and go fishing. (Watches too. Dads love watches.)

Dad’s come in all shapes and sizes with plenty of interests which means there are many opportunities to market to them for their special day. Here’s an example from Beacon, an HPG company, that showcases several products that will hit the mark with almost any Dad. 

Want More?

Stay ahead of schedule with the 2021 Promotional Products Marketing Calendar. See the entire year at a glance and download the calendar for reference here.