New Catalog, Now What?

We can talk about the power of going digital with your catalogs, flyers, and other marketing materials until we’re blue in the face. (No joke, we love this stuff and could talk about it for literal days.) But the truth is, it doesn’t matter how powerful your tools are if you just leave them in the toolbox. 

You need a plan to launch your digital catalogs and share them with the world, and lucky for you, we know a thing or two about that too. We’ve put together a handy checklist to help you successfully launch your latest ZOOMcatalog, along with best practices and suggestions for each item on the list.

The Check List

  1. Add your new ZOOMcatalog to your website
  2. Tell everyone on your teams about it
  3. Put a link to the catalog in your email signature
  4. Blast an email (or two) out to your customers
  5. Hit up social media with those links and images
  6. Harness the power of QR codes

How to add ZOOMcatalogs to Your Website

Adding a digital catalog or flyer to your website is a lot easier than you’re probably afraid it is. Whether you have full access and the ability to edit your website’s code or if you’re just looking for a simple link in a menu or on a page, there’s an easy solution for you!

We put together this guide to help you make our tools a part of your website:

We’re also always happy to help. Drop us a line at  if you want a personal walkthrough.

Shout it From the Rooftops

You’ve got a great new digital catalog. You know it. We know it. Now it’s time to let everyone else know it. These next steps are all about getting the word out there.

Start With Your Team

Many hands make light work, as the saying goes. Make sure your sales reps and marketing teams know how to access and share your new digital catalog. (We have some tips on all the different ways they can share ZOOMcatalogs here.)

Link It in Your Email Signature

Our digital business lives are distributed across a plethora of channels, but whether we are texting fiends or social networking aficionados, we all use email. A solid email signature can be an effective way to ensure everyone you communicate with has access to your latest catalog. Just embed the direct link below your company website. You can even create a banner or graphic with art from the catalog for bonus style points.

Send an Eblast

Email marketing is still one of the most powerful tools in your marketing toolbox. Design an announcement, include links and compelling imagery from your new digital catalog, and blast it out to your customers. 

Influence the Socials

Everyone needs more content for their social media channels.  Luckily, you’ve got a shiny new digital catalog. Clip images and tweet them out with links to your ZOOMcatalog. Share entire pages or specific products. The options are nearly endless. 

Let’s Get Physical

Look, just because we’re a digital company all about making it easier to switch from print to digital catalogs, it doesn’t mean we can’t see the benefit of a physical artifact people can hold in their hands. (We are a part of the promotional products industry, after all.)

Use your promo to sell your promo! Print a QR code linked to your catalog on sample products and distribute them to your most important clients and/or prospects. 

Are you going to be on a webcast or webinar? Wear a shirt with a QR link to your catalog.

Hats. Pins. Mugs. You get the idea. This is what you do, after all. 
Looking for more ways to use digital catalogs and flyers to fuel the growth of your business? Contact us, and we will get you on the right track for success.