To EXPO and Back: A Recap

On the Road Again

6 Days, 40 miles, and untold hugs, handshakes, masks, and meetings. That was PPAI Expo 2022 in a nutshell. 

We’ve been going to PPAI Expo since the founding of ZOOMcatalog 11 years ago. Since we came from the industry, it is only logical we would use the industry’s largest tradeshow to connect with potential partners, suppliers, and distributors and help educate them on the power of digital media.

Tradeshows in 2022

Many suppliers, distributors, and service providers had to make tough calls about attending or presenting at the EXPO this year. Travel and safety concerns were at the forefront of everyone’s thoughts. Our own team decided to attend, but with a significantly reduced staff. We went from 10 down to five, leaving two people to handle the booth, two for the one-on-one suite appointments, and one flex to float as needed. Thankfully, it ended up working out well for us. 

The show was smaller than it has been in the past, but smaller isn’t always a bad thing. Every conversation we had was more in-depth and more meaningful. Everyone who came to the booth was able to get personal attention, and we were able to accommodate meetings with everyone who requested them. 

The Friends We Made Along the Way

We ran through countless demos in just a handful of days, showing off our new products and explaining how to get the most out of them. And best of all, we greeted old friends and made a lot of new ones. 

At the center of ZOOMcatalog’s culture is a work from anywhere philosophy. While many of our employees are based in Colorado, we have people all over the globe. Our fantastic team is truly international, and one of the best parts of Expo, for us, is when our people – who work together every day – finally get to meet in person. It’s the spark that ignites deeper relationships and helps us work together better in the future. 

Into the Future

We know that many were not able to attend the show this year, which can make it hard to feel inspired at the start of 2022. Luckily, we have grouped together all of our new digital catalogs to make it easier to look through and find those trending products. 

Also, check out our blog for catalog and technology trends; download our 2022 Promotional Products Marketing Calendar; and if you want to connect with us, we are only a call or email away!