Most Viewed Catalogs of 2024

January 3, 2025

Each year, we release our list of the most viewed catalogs on ZOOMcatalog, celebrating the creativity and impact of suppliers and distributors across the industry. These catalogs, viewed millions of times throughout the year, are a testament to the power of digital marketing in driving sales, creating opportunities, and connecting with customers.

Suppliers publish their catalogs on ZOOMcatalog.com to make their products easily accessible to distributors. From full-line catalogs to targeted lookbooks, these digital resources give distributors the tools they need to customize and share marketing materials, increasing reach and boosting sales. Distributors, in turn, use these catalogs to showcase products, create personalized materials, and generate interest from prospects.

If you’re a supplier looking at this list and wondering how to boost the visibility and usage of your 2025 catalogs, we’ve included a list of actionable tips at the end of the blog. With the right strategies, your catalog could be next year’s standout!

Without further ado, here are the most-viewed ZOOMcatalogs of 2024…

Quick note on “all versions”: When this appears next to a catalog name, it means we’ve combined the total views from all variations of that ZOOMcatalog—priced and unpriced, US and Canadian, and versions in alternative languages. As the list shows, offering your customers multiple options truly makes a difference!

The Top 20 Most Viewed Catalogs of 2024

SanMar Essentials ZOOMcatalog

Honorable Mentions

Buying Groups with Most views:

Proforma – Infinite Potential 2024
Kaeser and Blair – KB Best Buys

Buying Group ZOOMcatalogs Proforma KB

Most Viewed Suppliers (totaled across all their catalogs)

Most Viewed International Suppliers:

Amrod (South Africa)
PenCarrie (Europe)

HOW TO INCREASE YOUR CATALOG TRAFFIC

What are the next steps? What will happen in 2025? How do we continue to move forward?

New generations of buyers are coming through the ranks, and they are looking for a different way to buy. These changes won’t stop, and they won’t slow down. An effective digital strategy will help suppliers and distributors stay relevant and grow.

Here are some tips to make the most of your digital marketing strategy:

Mix Media: Incorporate product videos, live demos, and other motion in your marketing mix. These can be embedded directly into ZOOMcatalogs for quick reference.
Check Your Keywords: Updating key search terms will help users find your content faster and allow it to be featured. Don’t forget variations on words and their synonyms! It’s promo, promotional, swag, giveaways, etc.
Teach Your Users: Train your sales reps, top customers, and marketing pros on how to use the tools available to them. (Drop us a line if you want us to host a training session!)
Embrace the Niche: Create smaller themed catalogs to increase searchability and expand your coverage.
Be Where Your Buyers Are: Offer your digital catalogs on your website and share them on social media, in your email signatures, as QR codes at tradeshows and in product demonstrations. There are thousands of ways to share a digital catalog. Take advantage of each and every one!
Consider the End-Buyer: When you design your catalog with the end-buyer in mind, distributors will be more inclined to customize your catalog and share it throughout the year.
Make Your Catalogs Customizable: Engage end-buyers with custom marketing and sales content. Help your customers see themselves in your products by using ZOOMstudio to make your catalogs and lookbooks customizable.