20 Most Viewed Catalogs of 2022

At the end of every year, we look back at the thousands of promotional product catalogs published on ZOOMcatalog. It’s an excellent way for us to see everything we’ve done together with our suppliers and plan what we’ll accomplish in the coming year. 

Calculating the most viewed catalogs and assembling this list is our way of celebrating all of your accomplishments. We gathered data from all across the internet, including the ZOOMcatalog search engine, our buying group tools, ZOOMcustom, and more. 

The twenty catalogs on this list brought in over 6,000,000 views. That’s not a typo. Six million sets of eyeballs saw these promotional products.

So many of you are now striding into the future with newfound digital confidence, and it shows in all of the amazing new digital designs you’ve been sharing.  

Original digital content – whether full-line catalogs or themed niche lookbooks – is taking our industry to brand-new horizons. Regardless of any of the last year’s obstacles, one thing was absolutely certain – creativity and determination, when combined with the right tools, can overcome anything.

The 20 most viewed ZOOMcatalogs in 2022 are…

20. SanMar’s Team & Fanwear Guide

View SanMar Catalogs

19. LAT Apparel’s Fleece Catalog 2022

View LAT Apparel Catalogs

18. Stouse’s 2022 Full Line Catalog

View Stouse Catalogs

17. Bel Promo’s Top 100

View Bell Promo Catalogs

16. Bag Makers 2022

View Bag Makers Catalogs

15. Perry Ellis 2022

View Perry Ellis Catalogs

14. S&S Activewear’s 2022 Fall Style Guide

View S&S Activewear Catalogs

13. Prime Line 2022 New and Favorites

View Prime Line Catalogs

12. Augusta Sportswear 2022

View Augusta Sportswear Catalogs

11. SanMar’s New, Newer, Newest

View SanMar Catalogs

10. Blue Generation’s Logo Ready Apparel

View Blue Generation Catalogs

9. Hit Promo 2022 New Product Guide

View Hit Promo Catalogs

8. Perry Ellis Calloway

View Perry Ellis Catalogs

7. Flexfit 2022

View Flexfit Catalogs

6. Founder Sports Group Spring – Summer 2022

View Founder Sports Group Catalogs

5. UC Sportswear 2022

View UC Sportswear Catalogs

4. S&S Activewear’s What’s New

View S&S Activewear Catalogs

3. SanMar’s Essentials 2022

View SanMar Catalogs

2. alphabroder 2022

View alphabroder Catalogs

1. SanMar’s Apparel Bags and Caps 2022

View SanMar Catalogs


These were the top three most viewed suppliers of 2022. We wanted to highlight them because of the new ways they’re marketing their products with niche catalogs and lookbooks. While these smaller catalogs didn’t make the top 20 list, when we added up their views across all of their published catalogs, they brought in a lion’s share of traffic. Their trailblazing ideas drastically increased user engagement with their designs, and that sort of innovation deserves to be celebrated.



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What are the next steps? What will happen in 2023? How do we continue to move forward?

New generations of buyers are coming through the ranks, and they are looking for a different way to buy. These changes won’t stop, and they won’t slow down. An effective digital strategy will help suppliers and distributors stay relevant and grow. 

Here are some tips to make the most of your digital marketing strategy:

  • Mix Media: Incorporate product videos, live demos, and other motion in your marketing mix. These can be embedded directly into ZOOMcatalogs for quick reference. 
  • Check Your Keywords: Updating key search terms will help users find your content faster and allow it to be featured. Don’t forget variations on words and their synonyms! It’s promo, promotional, swag, giveaways, etc. 
  • Teach Your Users: Train your sales reps, top customers, and marketing pros on how to use the tools available to them. (Drop us a line if you want us to host a training session!)
  • Embrace the Niche: Create smaller themed catalogs to increase searchability and expand your coverage. 
  • Consider the End-Buyer: When you design your catalog with the end-buyer in mind, distributors will be more inclined to customize your catalog and share it throughout the year.
  • Make Your Catalogs Customizable: Engage end-buyers with custom marketing and sales content. Help your customers see themselves in your products by using ZOOMstudio to make your catalogs and lookbooks customizable.