Design tip #3: How to use ZOOMcatalog marketing materials in your email marketing

March 9, 2020
|In Supplier Resources, Distributor Resources, Guides
|By ZOOMcatalog

Email marketing is a powerful tool, but one that takes a lot of hard work. First, you need to convince people to sign up with the promise of providing them with valuable content, then you need to fulfill that promise every time you click send.

A great way to deliver that value is by helping your customers discover and sell more products – after all, that’s a goal that suppliers and distributors share. That’s where ZOOMcatalog comes in – we have hundreds of catalogs and flyers, with thousands of products available for you to use in your email marketing. Let’s take a look at a few examples of how you might use them:

Include a full catalog in your email

Easily link to a catalog in your email. You can even download a cover to make your emails visually more interesting.

An example of how you could use your full catalog in your email

Include a product

Use the ZOOMcatalog snipping tool to grab images off catalog pages and include specific products in your emails.

Example of you could feature a product in an email – Featuring the TFX Collection from Bulova

Target your audience with seasons or verticals 

Use seasonal or vertical flyers, catalogs or products to reach specific segments of your mailing list. A great way to follow up with previous customers, show them what is new and encourage them to re-engage.

An example of adding a customizable flyer in your emails – Showing the Flyer by Hit Promo

Create Designs with Studio

Using a ZOOMstudio, you can create amazing images for your emails with product data from some of the biggest suppliers in the industry. 

There are a handful of ways you can use ZOOMcatalog marketing materials and products to create valuable content for your subscribers. 

Going Digital