Most Viewed Catalogs of 2025

December 30, 2025

Each year, we release our list of the most viewed catalogs on ZOOMcatalog, celebrating the creativity and impact of suppliers and distributors across the industry. These catalogs, viewed millions of times throughout the year, are a testament to the power of digital marketing in driving sales, creating opportunities, and connecting with customers.

Suppliers publish their catalogs on ZOOMcatalog.com to make their products easily accessible to distributors. From full-line catalogs to targeted lookbooks, these digital resources give distributors the tools they need to customize and share marketing materials, increasing reach and boosting sales. Distributors, in turn, use these catalogs to showcase products, create personalized materials, and generate interest from prospects.

If you’re a supplier looking at this list and wondering how to boost the visibility and usage of your 2026 catalogs, we’ve included a list of actionable tips at the end of the blog. With the right strategies, your catalog could be next year’s standout!

Without further ado, here are the most-viewed ZOOMcatalogs of 2025…

Quick note on “all versions”: When this appears next to a catalog name, it means we’ve combined the total views from all variations of that ZOOMcatalog—priced and unpriced, US and Canadian, and versions in alternative languages. As the list shows, offering your customers multiple options truly makes a difference!

The Top 20 Most Viewed Catalogs of 2025

Most Viewed Suppliers (totaled across all their catalogs)

Most Viewed Distributors:

HOW TO INCREASE YOUR CATALOG TRAFFIC

Catalog usage grows when distributors can easily use supplier content to sell.

As this year’s most viewed catalogs show, engagement comes from how well a catalog supports real sales conversations. When catalogs are easy to explore, share, and present, distributors use them more often with their customers.

This approach is especially relevant as we prepare to launch an all-new ZOOMcatalog.

The new ZOOMcatalog is designed to support how distributors already use catalogs to present products and ideas. Thoughtful structure and flexibility make it easier for distributors to put supplier content in front of buyers. Here are a few ways to increase distributor usage, sharing, and visibility for your ZOOMcatalogs.

Make catalogs more engaging and interactive
Using larger lifestyle imagery, product links, videos, and other interactive elements helps distributors present products clearly and keeps buyers engaged. These details make catalogs easier to explore and more useful in customer conversations.

Create catalogs for different audiences and uses
Offering multiple catalogs and versions, such as CAD and USD pricing, or breakout catalogs for seasonal events, product categories, and vertical markets, gives distributors flexibility. Targeted catalogs are easier to use and share in specific selling scenarios.

Design catalogs for the end buyer
When building your catalog, think about how a distributor will share it with their customer. Coded pricing, minimal or no supplier branding and contact information, and buyer-friendly language make catalogs easier to send as-is. Avoid industry terms like EQP or free setup so distributors can confidently share your content.

Make catalogs available for customization
Catalogs that can be personalized to fit different customers are used more often. When suppliers provide content that supports customization, distributors are more likely to share it across a wider range of opportunities.

Extend your reach beyond ZOOMcatalog
Once your catalogs are added to ZOOMcatalog and distributed across search, partner portals, distributor websites, and ZOOMcatalog marketing, you can increase visibility even further. Sharing catalogs on your own website, blogs, social media, and email signatures helps reinforce awareness and access.

The catalogs highlighted this year show how thoughtful design and usability support distributor selling. With an all-new ZOOMcatalog launching soon, now is a good time to make sure your catalogs are set up to be used, shared, and relied on by distributors. Get your catalogs on ZOOMcatalog and make them easier for distributors to sell with.

Schedule a call with one of our experts and get started with ZOOMcatalog.