September 2021 Marketing Planner

Smart marketing means you’ve always got your eyes on the future. By the time September rolls around, make sure you’re planning for these events to take advantage of the huge selling potential. 

  • Labor Day
  • Back To School
  • Tailgate Essentials
  • Holiday Planning:
    • Black Friday
    • Small Business Saturday
    • Cyber Monday

In the US, we kick off September with Labor Day celebrations. Usually, Labor Day is the last great BBQ hurrah before the weather turns cold and our thoughts turn towards pumpkin spices. Anything that makes for unique outdoor activities is perfect for a Labor Day promotion. Think block parties, picnics, BBQs, and even outdoor movie nights

Check out this great example from Sweda USA:


HPG’s Beacon 2021 catalog has the perfect selection of cookware to compliment everything from a dinner party to a backyard cookout. 


And Picnic Plus’s cutting boards will add some class to any gathering. 


Of course, by September the school season will be back in full swing. A well-trodden season for promo pros, new standards mean supplementing your promotions for pens and notebooks with hand sanitizer and PPE. The possibility of increased hybrid experiences also opens up a wider range of tech options for your back-to-school campaigns. 


It wouldn’t be fall without football. Help your customers get hyped for the new season with apparel and tailgating accessories. 


Last but not least, September was your traditional deadline for holiday planning and promotions. With increased shipping delays, we recommend starting your gift-giving campaigns in August to give your customers time to plan. 

If you’re looking for inspiration, check out these articles on putting together holiday campaigns worth celebrating: 

That’s All for This Month

Sign up for TRENDS by ZOOMcatalog to get next month’s Marketing Planner. You can also download the 2021 Promotional Products Marketing Calendar.